Best Email Signature Fonts: 2020 New Design Trend– Email Signature is extremely important and plays a critical part in branding. There are different blocks in an email-signature and every part has its own input in overall appearance. There is no way one can overlook a certain portion or part because that might ruin the entire appearance. While designing different blocks, a designer should keep in mind that the main font truly complements the other design elements such as contact details, Logo or branding image, User’ photo, signature, social media profile, hyperlinks, etc. Be sure about the fact, if the email signature font is not selected correctly, that will immensely affect the readability and overall design might not get appreciated by the viewer the way it should be. We have tested a number of email signature fonts and we are going to list some of the Best Email Signature Fonts which work best for drawing attention and completing the overall design theme.
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Best Email Signature Fonts:
A font directly reflects and represents design concept, business or personal brands and communicates with the viewer. As there are different segments and dimensions of business or profession so it is very critical to first understand the nature of the business and overall purpose. Picking the right font which truly and significantly represents a particular genre is the main key element of a complementary font and that font should be considered as the best email signature font. I mean you can not simply use a rustic or Vintage font style for a lawyer farm or for a professional investment consultant. Rustic or Vintage Fonts has a specific style and represents the Vintage theme which will definitely not complement the aforesaid business or profession.
Before choosing a Best Email Signature Fonts there are some certain things to consider or rather ask:
- Finding out the actual purpose Purpose of an Email Signature: The basic purpose of an email signature is obviously to grab the attention of the readers. Once you have the desired attention you need to cater to your business information and personalized branding in a most sophisticated and attractive manner.
- What are the must-have elements of a standard email signature?: As we mentioned before the primary objective of an email signature is to grab the attention of your readers. Let’s say you have it. Now what? The purpose of your email was to share some service or product your business is offering and if you have made your readers come down to the button of the email, most certainly you would like to cater to the most important details and that is the contact of yours. If the readers liked the product or service you are offering they would like to contact you and that should be the must-have elements of a standard email signature. A professional image with your name, company or profession info designation, contact number (Phone/Fax), and also social community links.
- Should you use a photo in your email signature?: Of course, you should. It shows professionalism and adds credibility. Readers know that there is a real human being behind the email, not a system generated bot. If they would like to contact to clarify something or want to have any specific details they would get in touch with a person who would help them out.
- Is it safe to use paid fonts or too flashy fonts in an email signature? There is no hard and fast rule that you should not use a specific font in an email signature. Do keep in mind, the font you choose should be legible and if it’s too flashy or it might get lost in translation and fail to convey the actual purpose which is to showcase your contact details. In the below list we have shared some of the well know and have universal acceptance.
Here is the list of best web-safe email signature fonts
|Billy Ohio Typeface||paid|
|Catalyna Monoline Signature||Paid|
|Maquire Brush Font||Paid|
|Microsoft Sans Serif
|Times New Roman||Free|
|Sign Style | Signature font||Paid|
|Santorini // Luxury Signature Font||Paid|
|* Paid fonts may not necessarily fall under the web-safe fonts list but they will definitely bring the added aura to your signature|
How to Choose a Practical Email Signature Font which is web safe and beautiful at the same time:
If the design is the only thing then there could be thousands of fonts that may easily be considered as an email signature font but that certainly not the case and we need to consider the practical approach as well. So while choosing the email signature font there are two main things which need to be considered:
- Easy to read: The primary objective of an email signature is to convey the sender’s contact information as diligently as possible. So the font needs to be clear and to the point, that the reader can easily extract the contact information from the email signature.
- Supported by all leading devices: Font should be supported and displayed by all leading platforms like PC, MAC, Android and iOS. Web-safe fonts are the actual safe bate for this. The safest of them all is quite certainly belong to the main font families serif and sans-serif.
Microsoft Sans Serif:
This well-known font is a go-to-go for many people. It is one of the simplest fonts in terms of appearance with a standard look and quite efficient to convey the message you want to convey through email signature. There are two other very popular web fonts used in email signature by quite a large number of people but Microsoft Sans Serif certainly has a milage in comparison to them. It is one of the web save fonts and comes with the default Microsoft Windows OS so you can rest assured of they will not get translated in the web browser to something else which may appear to be illegible to the readers.
Best formatting guide for Microsoft Sans Serif as an email signature Font:
Name Field: =(Bold, with size 10)
Other Fields: department, Designation, phone, email, address, Other Contact Details and rest everything of standard signature elements = (Simple, with size 8)
Another safe font which is preferred by many people as well is Verdana that is created by Matthew Carter in 1996 and comes with every Microsoft Corporation product type. This font correctly reflects professionalism, absolutely easy to read and quite stylish at the same time. Being there for over 25 years this font is still one of the most preferred and favorite fonts for many designers.
Apart from the above mentioned two font type, there is another which you can safely consider using in your email signature and that is Courier font. This classic font was initially created for IBM’s typewriters and later got adopted by the larger portion of the web. Designed by Howard “Bud” Kettler in 1995 is still a very popular font type. If you to stay with the main font type yet would love to have a bold stylish effect, then this font should be the perfect choice to achieve your goal as a perfect email signature font.
Another masterpiece by Matthew Carter which is created in 1993 with the help of Tom Rickner for Microsoft Corporation. Elegance with a classic structure is the main characteristic of the beautiful font. Grab the readers’ attention with ease by using this web-safe font.
[sc_fs_faq sc_id=”fs_faqqhg6dwz7b” html=”true” headline=”h2″ img=”” question=”What fonts should be avoided in an email signature and why:” img_alt=”” css_class=”” ]A flashy design email signature can be visually appealing can certainly draw a lot of traction and indeed will be appreciated for creativity. But one should not lose focus and avoid any flashy font which is not widely used by main application types such as Windows, iOS operating system, MAC or PC. If you use any font which may look absolutely gorgeous but not supported by applications or web browsers, your email signature becomes vulnerable to illegible font translation and that will hurt the main objective of an email signature.
Not only Paid fonts but there are thousands of great creative fonts out there in the market which are absolutely free to download and one can use them in any personal and commercial project. Though those fonts are easily available and there is certainly a great variety for every signature type, one should consider using those fonts in their email signature and avoid them by any means. [/sc_fs_faq]
The reasons why you should stick to ‘Web-safe’ fonts in an email signature:
Web-safe fonts are important to avoid possible reading issues. We have already made the list of web-safe fonts that are perfect to use in any email signature. If you are still wondering what could be possible issues that may occur if you do not use a web-safe font, Here are some of the major points:
- Can ruin business or brand reputation: Email signature not only appears as the contact details but they play an even bigger role as the branding instrument. Consider them as the virtual business card. When crafted right, they can instantly grand the readers’ attention and tell a lot about your professionalism. Now a fancy font may sound tempting but can you afford to risk being vulnerable to readability? Nah, it should not be a prudent act to use a fancy font instead of a web-safe font. It is not a good idea to risk a brand reputation just for a flashy design.
- Illegible Email signature: Web-safe fonts are fonts which could be read from any well-known devices and one can simply convey the desired details to the readers. But when using non-web-safe fonts, you remain vulnerable to possible readability issues if the font is not installed on the reader’s devices which is highly unlikely if you are using any not so popular yet extremely graphically rich email signature font. The font along with the signature details gets translated by the system or browser to something which is completely illegible and you will simply lose the chance to convey your contact details.
- Sometimes simplicity is the best design: According to the necessity sometimes simplicity is the best design. You may choose a flashy font in your email signature but the design may appear way to decorative and hard for readers’ to figure the actual information for the signature. Whereas, simple web safe fonts will perfectly display the contact information and serve the true purpose of an e-mail signature.
Is It safe to use Fallback Fonts in Email Signatures?
Fallback fonts consist of reserve typeface symbols within with multiple Unicode Characters which directly being used as the fallback fonts when display system or browser on the readers’ end fails to display the character that is not the mainline fonts or any other mainline font type for that matter. Simply they work as the backup plan and display symbols of Unicode characters when google or web fonts are not installed on the reader’s reading devices.
This may appear as an alternative option as there are plenty of font’s in this category as well but still, if you are not under any strict guideline it is advisable to avoid fallback fonts in the email signature as well.
The main reason behind it, when the Unicode characters symbols appear on the readers’ end there would be the formatting and display synchronization issue if the fallback font and Webfont do not complement each other and visually they will not be that much appealing that an email signature is supposed to be.
Guideline or Don’ts when choosing an email signature font:
Here is a simple guideline can be followed while choosing an email signature font which will perfectly comply with the standard practice and return the desired result:
- It is advisable not to use handwritten Signature font: Handwritten fonts are amazing for personalization and personal touch but again they remain vulnerable to illegible font arrogance if the font is not installed on the readers end.
- Using Multiple colors: You may be tempted to use different colors in your email signature to make it look colorful but it is advisable not to use more than two colors in your email signature.
- Way too large and bold font-size: We have mentioned above the standard font size which works best for the readability and appearance. Do not use way too large font size in your email signature or that might appear odd.
- Not sticking to one font: It may also come to your mind to use more than one font type in your email signature but again using one font type is the best standard practice and one should avoid using multiple fonts in an email signature.
We have listed some of the most used and safe Best Email Signature Fonts in this compilation and also added some which do not necessarily fall under websafe fonts but can be tested if you would like to take some risk for attractive visual appearance.